https://www.melaniebrand.com/work daily 0.75 2025-12-15 https://www.melaniebrand.com/work/john-reed monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/8319a516-ef59-4478-95e2-389c7d86d89d/Screenshot+2025-03-30+at+6.16.06%E2%80%AFPM.png work - John Reed Fitness - About A go-to-market strategy for RSG Group's launch of John Reed Fitness into Los Angeles, introducing the brand's U.S. flagship location in Santa Monica and expansion to West Hollywood. The campaign transformed gym openings into cultural events through tastemaker engagement and neighborhood-specific community building, translating John Reed's European club-style identity—a bold fusion of fitness, art, and music—into a story that resonated with LA's trend-driven audience. www.us.johnreed.fitness https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765760754625-SD9HABGR241U91ZBJO0M/Screenshot+2025-12-14+at+4.59.21%E2%80%AFPM.png work - John Reed Fitness https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765760750228-I1LPYHOVSY47FKAT1HMS/Screenshot+2025-12-14+at+4.59.32%E2%80%AFPM.png work - John Reed Fitness https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765760779096-5BIKBXRKQQT40CKX5Q6S/Screenshot+2025-12-14+at+4.59.59%E2%80%AFPM.png work - John Reed Fitness https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765760768666-2O5PUBD98MJ3N3EL44CH/Screenshot+2025-12-14+at+5.00.14%E2%80%AFPM.png work - John Reed Fitness https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765760780284-Z4PJB47NGSE2B42UHTR7/Screenshot+2025-12-14+at+5.00.30%E2%80%AFPM.png work - John Reed Fitness https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765760789783-SXYZONH3OC0B6SKPKN4R/Screenshot+2025-12-14+at+5.01.00%E2%80%AFPM.png work - John Reed Fitness https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765760798924-SZTNQCN7221Y5Z0RK1NC/Screenshot+2025-12-14+at+5.01.14%E2%80%AFPM.png work - John Reed Fitness https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/fe3045b7-b0c9-4338-b221-f3856fa3c8d2/Screenshot+2025-12-14+at+4.59.59%E2%80%AFPM.png work - John Reed Fitness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melaniebrand.com/work/asics-white-collection-68e4l monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/009c69ee-5466-48cc-a280-854b5f084bcf/Screenshot+2025-12-13+at+7.52.53%E2%80%AFPM.png work - San Francisco Department of Public Health: I Am Living Proof - About the project A street-level outreach campaign for the San Francisco Department of Public Health promoting the Behavioral Health Access Line—California's first free and confidential hotline offering mental health counseling, substance use disorder support, and Medication Assisted Treatment (MAT) prescriptions. The campaign centered on lived experience storytelling and direct community engagement to reach individuals struggling with addiction in San Francisco's Tenderloin neighborhood. www.asics.com/jyuni https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765683857267-FZS58WI1S71BRLFP8LE1/IMG_7518.JPG work - San Francisco Department of Public Health: I Am Living Proof https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765684970413-J7JFKVQR8UJA5UI3RVGU/Screenshot+2025-12-13+at+8.00.59%E2%80%AFPM.png work - San Francisco Department of Public Health: I Am Living Proof https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765684946782-2AAGMY7GTVDRYKUY4OYR/Screenshot+2025-12-13+at+8.01.07%E2%80%AFPM.png work - San Francisco Department of Public Health: I Am Living Proof https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765684971139-GBAWDTKEK0ESJS0WLWP7/Screenshot+2025-12-13+at+8.01.16%E2%80%AFPM.png work - San Francisco Department of Public Health: I Am Living Proof https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765684978613-8F0DG2H4IP3L8CC9ZA6Y/Screenshot+2025-12-13+at+8.01.40%E2%80%AFPM.png work - San Francisco Department of Public Health: I Am Living Proof https://www.melaniebrand.com/work/eastpak-2hwh3 monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765681884659-NX6ZXI53U10UC95Q4IE7/Screenshot+2025-12-13+at+6.59.11%E2%80%AFPM.png work - Kindergarten to College https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765681898054-R2CG6Z1MLV08FPRST38P/Screenshot+2025-12-13+at+6.59.42%E2%80%AFPM.png work - Kindergarten to College https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765681895406-AVKT1UNGN9TPN2G4DW00/Screenshot+2025-12-13+at+6.59.35%E2%80%AFPM.png work - Kindergarten to College https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765681885836-0AROT1DYII83JBGTZ6UZ/Screenshot+2025-12-13+at+6.59.18%E2%80%AFPM.png work - Kindergarten to College https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765681867033-3T17G45TZ2EIXQZ12WLW/Screenshot+2025-12-13+at+6.59.01%E2%80%AFPM.png work - Kindergarten to College https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/2b62f57f-1718-44ee-a835-635a4a6dbf08/Screenshot+2025-12-13+at+6.59.25%E2%80%AFPM.png work - Kindergarten to College - About A comprehensive rebranding initiative for Kindergarten to College (K2C), the nation's first publicly funded universal Children's Savings Account program. Managed by the City and County of San Francisco Office of the Treasurer and Tax Collector, K2C opens a savings account for every child entering kindergarten in San Francisco's public schools, putting students on a path to college from their first day of school. sfgov.org/k2c https://www.melaniebrand.com/work/river-island-dr3ac monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/9c85baef-f1ba-4a69-a643-d0917bc9edad/Port+CHAT+-+Hispanic+and+Latinx-16.jpg work - Port of San Francisco: CHAT Speaker Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/81b242d6-1c48-49ca-affe-cec5db5dc447/Port+CHAT+-+Hispanic+and+Latinx-6.jpg work - Port of San Francisco: CHAT Speaker Series - About A multi-event speaker series for the Port of San Francisco designed to advance diversity, equity, and inclusion across the organization's 300+ employee workforce. The Culture, History, Art, and Tech (CHAT) series brought nationally recognized experts to facilitate conversations on racial justice, workplace inclusion, cultural heritage, and neurodiversity. www.sfport.com https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/03512e64-4d88-4835-94ab-f96404586eaf/Port+CHAT+-+March+2024PortChat-11.jpg work - Port of San Francisco: CHAT Speaker Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/69a098ba-477c-4b8f-a471-c41723744588/PortChat-35+%282%29+%281%29.jpg work - Port of San Francisco: CHAT Speaker Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/af6bbdf1-8934-434c-a7ef-727f39fe5a2e/P.Chat-NeuroDiv-5.jpg work - Port of San Francisco: CHAT Speaker Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652741681-4T0RM7WYX5DXTR2KU8LE/P.Chat-NeuroDiv-19.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652750231-I25LLMQRQ5N3N8QA9DZ1/P.Chat-NeuroDiv-25.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652794565-F0MG7R798UD744A100JO/Copy+of+PortChat-22.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652767845-ADR2ZBBAQB0T1041W4ZD/P.Chat-NeuroDiv-31.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652733578-F852CE1KX5T324R9YG8V/P.Chat-NeuroDiv-15.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652758856-FBMIZ3X6V9L31I6D4SLA/P.Chat-NeuroDiv-26.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652724463-343XOZ1D9JTN0C9R61PW/P.Chat-NeuroDiv-10.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652804024-VTMBIKUOMU8JTHYY5UII/Port+CHAT+-+Hispanic+and+Latinx-15.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652776790-I7B7SYYB59XICSRR8DOB/P.Chat-NeuroDiv-34.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652787805-LVCK2KRYBCNZO6USA09A/P.Chat-NeuroDiv-37.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652796260-XK0MKYDBWNC8RSFV4XYW/P.Chat-NeuroDiv-40.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652802131-9KQ83M2U5XZD4O8Y4E9D/P.Chat-NeuroDiv-42.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652811487-Q5T84MJYTPLJ6K4GBDIZ/Port+CHAT+-+Hispanic+and+Latinx-16.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652811625-8XI5M6H31TRLAPNKIUXM/Port+CHAT+-+March+2024PortChat-11.jpg work - Port of San Francisco: CHAT Speaker Series https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1765652816579-H0I2A3UN8MOTGSZ5VVRE/Port+CHAT+-+March+2024PortChat-17.jpg work - Port of San Francisco: CHAT Speaker Series https://www.melaniebrand.com/work/alz monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/f71407af-29b8-40ff-af4e-a112d0a8874b/AdrianCrutchfield-028-scaled+%281%29.jpg work - Alzheimer’s Association - About A cultural outreach campaign for the Alzheimer's Association to promote "A Free and Unforgettable Weekend" — a community event designed to connect historically excluded communities with critical Alzheimer's resources and support services. www.alz.org https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/e2d92676-913c-412d-9c74-822e7cd7c87a/Screenshot+2025-12-11+at+5.35.56%E2%80%AFPM.png work - Alzheimer’s Association - Make it stand out Bay Area Registry https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/983140a5-af3c-4de1-9653-c41cc416d3e5/Screenshot+2025-12-11+at+5.30.32%E2%80%AFPM.png work - Alzheimer’s Association - Make it stand out ABC News Bay Area On Air Feature https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/965f69c6-1702-43ed-ae6d-2ebddb093d55/Screenshot+2025-12-11+at+5.29.19%E2%80%AFPM.png work - Alzheimer’s Association - Make it stand out Oakland Post https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/ae24d4ce-ea72-4fdb-9a0b-f495dac6f170/Screenshot+2025-12-11+at+5.31.58%E2%80%AFPM.png work - Alzheimer’s Association - Make it stand out Oaklandside Event Feature https://www.melaniebrand.com/work/stapelstein monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/33bea4e3-c4f5-4324-993a-a1ed98d67545/Stella+Thumbnail+Colours.jpg work - Stapelstein - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/4a1e7b4d-3cea-404e-9895-3a8778f2907a/story+set+1.png work - Stapelstein - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/98cbe3df-19c2-4c64-890f-256967dbd701/image1.jpeg work - Stapelstein - About the brand Move - Play - Create A modular play concept designed to ignite open-ended, active play while nurturing children's capacity to move and imagine. These versatile, lightweight elements invite children of all ages to stack, bounce, balance, build, jump, and climb. Their vibrant aesthetics transform any space into an adventure playground. www.stapelstein.com https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/ddceb1e0-1fd2-431a-a290-f46ae1c1a2d8/Story+Set+1.jpeg work - Stapelstein - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/e10b1b17-4f81-421a-88df-55b2843057f0/Final+story+Josh+Herbert.JPG work - Stapelstein - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/5224d42d-7a6c-4a11-b449-55106310de58/Main+Feed+1.jpg work - Stapelstein - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/0804f9d2-ddc9-44c5-b54a-370254a8bc67/Stapelstein-Original-fusion-9x16-00943.jpg work - Stapelstein - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melaniebrand.com/work/instyle monthly 0.5 2022-11-01 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/7fffefca-369e-432b-a9b0-6c15aefaf957/instyle+3.gif work - InStyle - About the project Editorial production for German InStyle Magazine for their May, June, and July issues bringing their LA vision to life. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/f69f0b26-bba2-4ed5-983b-c21636eab746/Lameka+Instyle.jpg work - InStyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/e9a04439-e7a9-4542-8e98-1ff744aef04f/63225c903f4f5017d67d1e55_Screen+Shot+2022-09-14+at+3.56.27+PM.png work - InStyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/d4c38ca2-547b-491a-b46b-47e7210fb061/shanina+instyle2.png work - InStyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1e86167a-8aae-441d-ab64-01fe6f7827f0/instyle.png work - InStyle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melaniebrand.com/work/buffalo monthly 0.5 2022-11-01 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1667339754355-D9JQHSUS6LVXPMM9CGUC/5e829d1621fee32f07e89955_L%26L-and-Kinya.jpeg work - BUFFALO X J1mo71 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1667339754291-SFS6N9T0SSLJMNXN37Y0/5e829b214fe2ac23ebd2e86b_victoria-lamala-lisa-and-lena.jpeg work - BUFFALO X J1mo71 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1667339754784-1NKKEQGEJ2ZC2L8TTK08/5e829da984ba69d5e6f50bd9_Katie-Ritzi%26Xavier-Ritz.jpeg work - BUFFALO X J1mo71 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1667339755332-S0GW3ZIWTU3SD6MU6H3U/5e82998572b8e6ff1f511f50_Hilary-Shanks-Buffalo.jpeg work - BUFFALO X J1mo71 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1667339755195-076L6DU3T38Q1F07TZHZ/5e82994777ba09b2f4af2002_L%26L-and-fan.jpeg work - BUFFALO X J1mo71 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1667339755800-TJ0DSPNPLFOLFOGOTUIP/5e829cf6e25cc98035a1dc8f_L%26L-and-Fan-%281%29.jpeg work - BUFFALO X J1mo71 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1667339755874-GT7UF7XQB3ZWH1VWQC9A/5e829ab9e5ec96c59b6221ed_artwall.jpeg work - BUFFALO X J1mo71 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1667340002095-XO3P952UAIGBFK3ROPLJ/Screen+Shot+2022-11-01+at+2.59.25+PM.png work - BUFFALO X J1mo71 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/5aaa7c05-a021-4e65-a692-5358bd4ef738/Buffalo+Lisa+Lena.jpg work - BUFFALO X J1mo71 - About the project Produced a Meet & Greet with celebrated German influencer twins, Lisa and Lena, for the launch of their Buffalo Shoe Collection, J1mo71, and the Be Yourself #NotLiked Campaign in the U.S. https://www.melaniebrand.com/work/head-sportswear monthly 0.5 2025-12-13 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/db2f38b4-b663-4d1a-871b-9f7386949499/Screen+Shot+2022-11-01+at+1.59.27+PM.jpg work - HEAD Sportswear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/43db1e83-5499-4140-87b8-28af0a6213b1/HEAD+sportswear+2.jpg work - HEAD Sportswear - About Responsibilities include US public relations for the iconic Austrian ski- and tennis brand HEAD Sportswear and increasing awareness to their “Legacy Collection” which is a collaboration with American Alpine skier and Olympic Champion Lindsey Vonn. Lindsey’s design and practical input as well as HEAD’s innovative materials and unparalleled workmanship make this collection pure perfection. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/0632f3d4-14d6-4d94-8ec1-4d6ca5044bbc/HEAD+WWD.jpeg work - HEAD Sportswear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/cd7b2ba4-d373-4b22-84e8-dc9acc693d08/Screen+Shot+2022-10-31+at+7.06.52+PM.png work - HEAD Sportswear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melaniebrand.com/work/shinkansen monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635645351910-CCDXB4V0T47BLH0VA3ZA/5ade67590cfcf67f986f6514_Art-of-Shinkansen.jpeg work - Japan Railway: The Art of Shinkansen - About The promotion of Japan Railway Central's Tokaido Shinkansen, the iconic bullet train connecting Tokyo and Osaka, included the multifaceted "Art of Shinkansen" initiative. This involved a curated series of 15 GIF animations created in collaboration with both Japanese and international artists. To launch the project and generate buzz, a vibrant pop-up art exhibition was held in the Arts District of Los Angeles, creating an engaging in-person experience. www.beingjapan.jp https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635645713083-SP1N0H6C1GKSFPDQ90RV/5ade66287adc7c72b11fd9e2_Shinkansen-Soothingsista.jpeg work - Japan Railway: The Art of Shinkansen https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635645712420-CUOZASG61YY144KZHN7W/5ae00185a53e8baa2e4f9a0a_Shinkansen-Motoki-Thumb.jpeg work - Japan Railway: The Art of Shinkansen https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635645711501-NNP86LRCQOU8W5OROX74/5ade661a7adc7c66461fd9e1_Shinkansen-Dathias.jpeg work - Japan Railway: The Art of Shinkansen https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635645711956-EXVMGO77NI60QC55645K/5ae0ce48f903db3ebe86c977_InstagramPost_1+.jpeg work - Japan Railway: The Art of Shinkansen https://www.melaniebrand.com/work/river-island monthly 0.5 2025-03-30 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/3f407b19-b6ff-4dde-9f1e-06c81087393e/Screen+Shot+2022-10-29+at+5.02.37+PM.png work - River Island - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635639128467-8YMT0C48KDZ7O0ZO3KAZ/Screen+Shot+2021-10-30+at+5.10.58+PM.png work - River Island - About the brand With over 60 years of fashion retailing experience, River Island is one of the most well-known and loved brands on the High Steet. River Island is renowned for its stylish, affordable fashion and prides itself on being the perfect store to pick up everything needed for a brand-new head-to-toe look. www.riverisland.com https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635637557611-MO91EVS3SUMB971X7VNI/5adfb2c0bce3c5c7185c91b8_RI-Hero-web.jpeg work - River Island In celebration of its 30th anniversary, River Island launched an anti-bullying campaign: LABELS ARE FOR CLOTHES. River Island partnered with a leading international anti-bullying charity, Ditch the Label, with an exclusive range of empowering merchandise. A portion of every sale is donated to the charity, providing emotional and physical support to those impacted by bullying on and off-line. The LABELS ARE FOR CLOTHES campaign encourages River Island customers to express themselves and not be defined by convention. BOLD LA created a highly targeted influencer program for the LABELS ARE FOR CLOTHES campaign launch. We collaborated with a diverse group of influencers across the United States who are recognized for their values with a customized t-shirt campaign pushing the LABELS ARE FOR CLOTHES message. With NYFW in February, we focused on a social media activation with leading New York editors and influencers to spread the campaign's empowering message. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635637642450-V6E9RPH6WKOUCTJBICOC/5ae001dc30f8c56d2cb1247e_River-Island-Labels-are-for-clothes.jpeg work - River Island https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635637643403-UXLG4H4T109762WGW6BG/5ade6ac5d556097367638fb8_River-Island-4.jpeg work - River Island https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635637643856-O5B4FQIP8C0XN96XD8MK/5ade68350cfcf66b526f6518_River-Island-Labels-are-for-clothes-1.jpeg work - River Island https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635637644349-GIY27RMXX2YPXCYCX1IX/5ade686b75a122a78506669c_River-Island-Labels-are-for-clothes.jpeg work - River Island https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1635637644563-J2S3LS6U6WWNV3AOBDFX/5ade699ac38df95a338a2777_River-Island-3.jpeg work - River Island https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/62d1f66e-104e-4477-b93c-0d9cbcdb2680/river-island-edit-natalie-17.jpg work - River Island - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/f0e140d1-016c-481d-8834-1867993cfc5d/Screen+Shot+2022-10-28+at+5.14.55+PM.png work - River Island - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melaniebrand.com/work/zalando monthly 0.5 2022-10-30 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634009578268-490GMI8QKYY0EY5D815K/Zalando+.jpg work - Zalando - About the brand Zalando is Europe’s leading online fashion platform, offering customers a one-stop, convenient shopping experience with an extensive selection. Zalando is available in 15 European markets. http://www.zalando.com/ https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634011961955-3FN504GARIUMCD6CSNS9/zalando+3.jpg work - Zalando https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634011961955-JVQ4N2UP13RQZUTPTV1H/zalando.jpg work - Zalando https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634011962441-4LVQ9PKZNU2VM5CR43K0/Claire+Rose.jpg work - Zalando https://www.melaniebrand.com/work/superdry monthly 0.5 2022-10-28 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633922686982-FKEUTKN0BYPNAM5RVYWW/Screen+Shot+2021-10-10+at+8.22.56+PM.png work - SUPERDRY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633923367445-3SOO7I7E9EBGG8XWWX9T/superdry+2.jpg work - SUPERDRY https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633924201294-HLJCDC24KVD9M27FNV4A/Screen+Shot+2021-10-10+at+8.43.24+PM.png work - SUPERDRY https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633923367841-PJGXL2AQI358F1YHI7P3/superdry+3.jpg work - SUPERDRY https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633921999700-KXM8XXN2Q5K6KXP5MRJ8/Hodgy.jpg work - SUPERDRY - About the project In Fall 2017, British clothing brand Superdry opened their newest flagship store at Westfield Century City in Los Angeles. The objective of the partnership was to position the brand as a viable fashion player in Los Angeles. Responsibilities included creative direction for the LA-specific campaign celebrating the new store, event conception and PR for the store’s grand opening, influencer management, seeding, guest list management, and event production. www.superdry.com https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633924016120-C1W7IFWH2YBYJTHGL945/Screen+Shot+2021-10-10+at+8.44.43+PM.png work - SUPERDRY https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633924019994-0PH8X7UPNT2BDJKU5ROF/Screen+Shot+2021-10-10+at+8.45.05+PM.png work - SUPERDRY https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633924019193-9TT650YES91S55LR0Q13/Screen+Shot+2021-10-10+at+8.44.55+PM.png work - SUPERDRY https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633924013293-FZG91CSMRSQRQ3FFU3H0/Screen+Shot+2021-10-10+at+8.44.18+PM.png work - SUPERDRY https://www.melaniebrand.com/work/asics-white-collection monthly 0.5 2022-10-27 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633670120919-LODG7DCWQ3MF6J0BXZBS/Screen+Shot+2021-10-07+at+10.13.11+PM.png work - JYUNI by ASICS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633669881674-QGJF3AVY5BASLQOJRDWX/Screen+Shot+2021-10-07+at+10.11.00+PM.png work - JYUNI by ASICS https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633669684005-4D9JXPWUD2N9Y6ES86BJ/Tokyo+Jyuni.jpg work - JYUNI by ASICS https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633669684601-65LU1B70PLGEK0KWZ8Z0/NYC+Jyuni.jpg work - JYUNI by ASICS https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633669684678-L92ROSCKVBG8FU7TT2O7/Berlin+Jyuni.jpg work - JYUNI by ASICS https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633666839322-TO5F2FTLNXPGMOBTLHI2/asics.jpg work - JYUNI by ASICS - About the project With the athleisure line JYUNI, ASICS marked the brand's first foray into lifestyle. Responsibilities included a PR and event strategy for the launch of the White and Black collections, overseeing everything from event concept creation to communication strategy and event production. Global press previews and pop-ups took place in Tokyo, Shanghai, London, Berlin, and New York City, www.asics.com/jyuni https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633668178284-JF597XDCSR4LUTVLMT45/Screen+Shot+2021-10-07+at+9.42.13+PM.png work - JYUNI by ASICS - HYPEBEAST https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633668758268-2YUI4E595QB5IW8HLH38/Screen+Shot+2021-10-07+at+9.45.28+PM.png work - JYUNI by ASICS - highsnobiety https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633668052387-288NYEUPOMZ0RCA562Q4/WWD+JYUNI.jpg work - JYUNI by ASICS - WWD Japan https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633668052239-KPU9LAIXOE7RYOXYNSDK/TOPSIE+JYUNI.jpg work - JYUNI by ASICS - TOPTSITE https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633670452828-K6X11F685BUOGA4YID7G/W+Korea.jpg work - JYUNI by ASICS - W Korea https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633670644073-VCT1VXJ9OKHTDS0ZN3RH/GQ.jpg work - JYUNI by ASICS - GQ France https://www.melaniebrand.com/work/ricoh-theta monthly 0.5 2022-10-28 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633663964209-PTRH4GS1VC3EEPGIPJHS/Snark+Park+Launch+event.jpg work - Ricoh Theta - Theta Z1 Launch Event Taking place inside New York City’s latest destination, Hudson Yards, attending media and creatives had the opportunity to explore Snark Park’s Enchanted Forest, and the architectural wonder, The Vessel using the Z1. Working with globally renowned partners such as KITH and Momofuku to deliver an unforgettable evening, attendees truly experienced #Lifein360 with THETA. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633665129081-0SIGZOY5HYS2I64RSRPV/Creators+Ricoh.jpg work - Ricoh Theta https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633665120481-Q90RRXP27Z9JE3EP2WWP/Brett+Conti.jpg work - Ricoh Theta https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633665126268-B6NQ4GKANM3H638HXQ9Q/Nick+Hearn+Ricoh.jpg work - Ricoh Theta https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633665117754-3AAOT1D9ZUUNKUKMUNT2/Brandon+means.jpg work - Ricoh Theta https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633664819866-GCP9G90FEC3R2VXVWKIQ/Theta+Goop.jpg work - Ricoh Theta https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633664820097-88RHJ4LGN6P2CHRTLL7S/Theta+Oprah.jpg work - Ricoh Theta https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633664820737-EIIBR7FODIO61ZQ82HPZ/Theta+press+Z1.jpg work - Ricoh Theta https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/582ac9c6-5a3b-4287-8890-d32d8dc81bf3/Ricoh+The+Vessel.jpg work - Ricoh Theta - About the brand Recognized for its lightweight and sleek Japanese design, Ricoh Theta is a 360° camera that transforms your surroundings and changes the way you experience the world. You can shoot photos and videos of an entire space with a single push of a button, all made possible by its dual ultra-wide lenses. theta360.com/ https://www.melaniebrand.com/work/eastpak monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634190580186-7LOFPBOUE7KUDI9LTDRW/Screen+Shot+2021-10-13+at+10.47.50+PM.png work - Eastpak https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634190579656-W0VHFYNMCPQZFVMQ6YKF/Screen+Shot+2021-10-13+at+10.48.05+PM.png work - Eastpak https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634190585947-YPYRZSHSZ9Q84RIAO6MO/Screen+Shot+2021-10-13+at+10.48.19+PM.png work - Eastpak https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634190589765-HY8SGWDNS0U3CNCWQIKA/Screen+Shot+2021-10-13+at+10.48.29+PM.png work - Eastpak https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634190595528-DGE7ZF4ICN4ZEQU2VP34/Screen+Shot+2021-10-13+at+10.47.36+PM.png work - Eastpak https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634191063587-KBVS6SK1UFP08G12W4AD/Screen+Shot+2021-10-13+at+10.48.29+PM.png work - Eastpak - About the brand Eastpak is a global lifestyle brand founded in Boston, specializing in bags, backpacks, travel gear, and accessories. Today, Eastpak’s headquarters are in Belgium and Switzerland, where the brand primarily focuses on the European market. The brand has produced collaborations with renowned designers including Kris Van Assche, Christopher Shannon, Raf Simons, and many others. citiguides.eastpak.com https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634190234825-W4ILY03I4ENAV2HVBI8W/Screen+Shot+2021-10-13+at+10.36.55+PM.png work - Eastpak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634190081496-EYGXRNOPX1L5EOS55OA2/Screen+Shot+2021-10-13+at+10.39.56+PM.png work - Eastpak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1634190919349-W9K3WA9PANE2B5EO5AQT/Screen+Shot+2021-10-13+at+10.34.10+PM.png work - Eastpak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melaniebrand.com/work/marshall-headphones monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633221146060-GET88XKTLWVKVPZYSQTJ/Screen+Shot+2021-10-02+at+5.31.07+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633221231281-JOG7UKHEVD0F97UTESWV/Screen+Shot+2021-10-02+at+5.32.54+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633221227737-U1232C0EZJAN6Q9I4U8X/Screen+Shot+2021-10-02+at+5.33.24+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633221334691-XMZF8ME5NPY3ZR1MKVV5/Screen+Shot+2021-10-02+at+5.35.12+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222164135-W8F13SVNG80O1I38VID2/Screen+Shot+2021-10-02+at+5.46.05+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633221682257-5AMM4X289QK3D8AIFBNH/Ricky+Thompson+.jpg work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633221518053-ZB9HYV5EGHG6D0J7FRI6/Sophia+Chang.jpg work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633221633210-GOYXUWFKFB9YTERQWLOP/Terra+Renegades.jpg work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222149951-W2EMLQNX7MNKZXX3028J/Screen+Shot+2021-10-02+at+5.43.14+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222151117-XUCCIO0YF7AFO44JQ9NH/Screen+Shot+2021-10-02+at+5.43.33+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222558914-63RFAIHRX3U4772M208R/Screen+Shot+2021-10-02+at+5.55.31+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222155854-RPRJW0LPAQ0R2V61881N/Screen+Shot+2021-10-02+at+5.44.36+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222160769-9WZDWPW8ZHYNPO5AGGAP/Screen+Shot+2021-10-02+at+5.44.52+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222174327-KWXCM88G89XMCUSX7RUW/Screen+Shot+2021-10-02+at+5.47.17+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222559666-CV24ZTZ8YP61JNFB8625/Screen+Shot+2021-10-02+at+5.54.25+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/1633222178807-MJ03U0ZRV1AXB1QUKMX2/Screen+Shot+2021-10-02+at+5.47.43+PM.png work - Marshall Headphones https://images.squarespace-cdn.com/content/v1/614f8fb5aa47c613646fec73/9b35aa94-f498-474d-be49-8cd9c74013d6/Screen+Shot+2022-10-28+at+1.53.55+PM.jpg work - Marshall Headphones - About the brand For six decades, the legacy of Marshall has grown - Chord to chord, person to person, generation to generation. Marshall has been the major name in guitar amplifiers and has subsequently acted as a backdrop to an immense number of artists, from the local heroes to the arena rock giants. The iconic heritage of Marshall was a natural fit for headphones. With the amplifier being an expensive outfit, and only for those blessed with the ability to handle a guitar. 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